Are You Getting Enough Coverage?
09 Sep 2011
A recent survey by home.co.uk of 14,660 estate agencies reported that 7% of agents don’t use any portals at all, and just over 20% only use just one portal – mostly Rightmove. Yet further analysis shows that the agents that advertise most widely have by far the lowest typical time-on-market figures. Hence, just being on one portal simply isn’t good enough.
That’s why we ensure that the properties we market for our clients are given the widest possible exposure as a result of our use of not only Rightmove, but the other primary portals such as Primelocation, Globrix, Thinkproperty, Findaproperty, Peterheron, Propertytoday, Home-sale and Vebra. Each of these appeals to a slightly different market, or ranks higher on search engines depending on the search criteria. For example, if you are selling a prestige home and your agent does not feature it on Primelocation, then you are at a considerable disadvantage. We find Primelocation is an excellent source of up-market buyers for our high value properties.
When selling your home, it is critical that you get it right, first time, by appealing to the maximum number of well-targeted buyers. When it comes to embracing the efficiencies of effective online technology, we’ve never held back on our clients’ behalf.
So when your time comes to sell, the fullest exposure for your property is paramount if you are to achieve its greatest potential, so don’t take any prisoners! With Peter Heron Estate Agents you can feel secure in the knowledge that your property will absolutely be exposed to the very maximum number of suitable buyers available. And more buyers means a faster sale at a higher price.